In real life, most people are more or less in contact with some cosmetic series, on the example of mask, eye shadow, skin care products a variety of products. But about the purchase process can you find each merchant in such packaging design of small thought it, whether because of the packaging design of small details and get to guide, so as to take the purchase. The key to its use is to stimulate the desire of the customer's psyche. So, let's talk about what are some specific uses about cosmetic packaging.

1. Showing the efficacy of cosmetics through packaging design

To show the efficacy and professionalism of cosmetics and to enhance the seniority of the product. The color and beautiful appearance of the packaging design will give customers a better first impression of the product. Imagine if in front of you there is a beautifully packaged, luxurious with a touch of understatement, and another with a cluttered color layout design, both with the same function and the same price, which one will you choose? The answer is self-explanatory. And appropriate in the high-end packaging design to get some attention to show the chemistry, will be better for customers to judge the smell or ingredients efficacy. You can add a rose pattern or high-end on the packaging, so that the first reaction of the customer can basically judge that the product has a rose fragrance or contains high-end scent, which is also a simple and obvious functional use of the cosmetic box design.

2, through the packaging design to show the target users of cosmetics

Cosmetic packaging design can also be divided into a sense of age through the color palette and color matching, showing the product's a user group. This is like, in a brand of cosmetics, for different groups of audiences will have different packaging. For example, a cosmetic product is all about moisturizing, but the packaging may be adjusted for the audience. When the audience is concentrated in the middle-aged group, the packaging is relatively simple, with almost no extra decoration, that is because the middle-aged group will be more concerned about the product's function, cost effectiveness, or repeat customers, and directly decided to buy. When the audience is teenagers, the product packaging may add some virtual character design or flower patterns and other embellishments, which can make this consumer group in browsing a variety of products immediately catch the eye, increase the browsing time and improve the chances of purchase.

3、Showing brand culture through packaging design

Similarly, through cosmetic packaging, a brand's professionalism and positioning can be reflected, allowing consumers to distinguish themselves from other cosmetics in terms of packaging features, thus achieving the absorption of loyal fans.